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Two women sit in an outdoor courtyard on vintage lawn chairs. One stairs to the left and the other looks straight at the camera. The woman on the left is in sky blue pants with a plaid bomber jacket and white top. The woman on the right is wearing sky blue pants with overall straps and a white tank top and black and white line drawing scarf.
Hot pink solid background with the Pretty Baby logo in white.
A mockup of the Pretty Baby business card. In the background is a collage of a woman's eye with makeup rotated and repeated in black and white. The business card front has a hot pink melting graphic with the Pretty Baby logo on top with name and other details below on white in hot pink writing. The back of the card on the right has a bright orange background with "Here's to fashion fever dreams." and the Pretty Baby logo in white underneath. There is a detailed line drawing of a two headed bird in white at the bottom with hot pink raindrops behind.

keeping fashion weird with pretty baby

  • Branding

  • Email Marketing

  • Website

  • Photography

Pretty Baby's mission was to embrace eccentric everyday fashion while building up and supporting women. We were cheerleaders for our customers' feral femme energy and rooted for them to love themselves and wear whatever they want.

In creating the branding for Pretty Baby, I wanted to reflect the duality we live as feral women who love fashion. 

On the left is a long mockup/preview of a weekly newsletter sent by Pretty Baby. It features a pink and blue cloud header image with the text "Weekly Babe Bulletin" and the logo and date. It features several articles, with the feature article, "Reinventing your Style: Part Two." On the right is a desktop computer with the Pretty Baby home page featured that shows two photos of models, one on a SkeeBall machine in a long shimmery green dress and the other wearing a sparkly top coming through streamers. The headline reads "Cheers to a pretty 2023, baby!"
A mockup of a promotional postcard by Pretty Baby. On the front of the card it shows ethereal pink and blue clouds in the background with "Live your best fashion fever dream" and the Pretty Baby logo underneath. In the bottom right corner is a large white heart to use for writing small messages to the customer. On the back of the postcard is an all sky blue background, a detailed black line drawing of a butterfly and the text, "So what is pretty baby? We're an online shop, a personal styling service, and your self-love spirit squad - we're rooting so hard for you babe." With the web address at the bottom.
A mockup of a promotional sitcker for Pretty Baby, a hot pink rectangle with a large sun image that breaks out of the rectangle at the top. It features a white line drawing of a ferret-like creature in the center with "Embrace your feral femme energy." on top of the animal.

Through the use of ethereal and animal imagery, we invited our customers to break free and embrace themselves and their unique energy in the world.

feral fashion fever dreams

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