top of page
Image of the Turkey Trot start line with runners streaming through on a sunny fall day.
Empty Turkey Trot race starting line with a clear view of the large graphic banners on all sides.

gobblin' up the mile high united way turkey trot

  • Branding

  • Environmental Design

  • Photography

When I started as the full-time design for Mile High United Way, I was in awe of the Turkey Trot. It is truly an incredible event that's been building for decades. The rebranding project was one of my favorites and it gave me so much joy to bring a new, whimsical life to the branding. The event's deliverables are numerous, which made it all the more fun to develop all the applications.

Mockups of some of the event's print deliverables. On the left are two posters highlighting attendees of the Turkey Trot. One poster shows a family and the copy "Bring the Whole Fam" and the other shows two friends and the text "Here's to an awesome Friendsgiving." On the right is a postcard promoting the event with a runner that has an orange overlay on top and the text "It's a fun run" with event info and details on the back. Below the postcard is a business card sized coupon with an image of the turkey costume on the front and the text "Gobble Gobble".

the t-shirt

Every year it felt like the t-shirt was the biggest prize of attending! It's always fun to get a free shirt. In the two years I designed shirts I emphasized a playful design in both the shirt and the volunteer aprons.

Two different t-shirt designs for the Turkey Trot. On the left the t-shirt design is a large, teal circle with a turkey running in the center and the text "Run your yams off" in the center of the turkey. The design is on a bright red shirt. There is a photo to the right of the shirt design showing volunteers wearing cream colored aprons with a similar design to the shirt but instead it says "Volunteer" in the center. An image below the design and the volunteers shows participants on the day wearing the shirt. The set of images to the right shows the previous year's design (2016) which was on a gray shirt. The gray shirt design shows snow capped teal mountains with a turkey running up the side of the mountain and the text, "Trot now, gobble later." Next to the shirt are a group of volunteers in orange aprons with the shirt design and below that image is a photo of participants on the day wearing the shirt.
This image shows mockups of some of the digital deliverables for Turkey Trot. On the left are two social media posts. One showing a family taking a selfie with the text "Best Thanksgiving Ever" and the other with two friends at the event that says "Friensgiving". On the right is a cover of a book with a man at the Turkey Trot wearing a big fur hat with the text "Digital Goodie Bag" and the logo on the cover.
bottom of page